The consumer anti-virus market has become so crowded and so “commoditized,” that the leading anti-virus software makers are turning to more lucrative professional markets.
that market leaders Symantec and McAfee are moving to tap into the professional, or “enterprise,” market in order to assure their future growth hire bodyguard UK. Enterprises purchase service-based solutions, not software packages. The services provide overlapping levels of constantly upgraded security technologies to customers; and a constant stream of income to the provider.
Both companies plan to continue marketing to consumers, but they see traditional anti-virus software products becoming more and more commoditized. Microsoft’s new Vista operating system will have onboard security features that could erode the market for stand-alone security software products. The anti-virus applications businesses is already crowded, squeezing profit margins.
And squeezing the muscle out of the products, I would add. Why is it that the authors of viruses so easily skate past these off-the-shelf anti-virus software products? Part of the answer is that there just isn’t enough money to allow makers to keep up with the hackers. The ugly little secret is that hackers are smart, and they are winning. According to the FBI, at least 80%–and possibly more than 90%–of all PCs running well known anti-virus software programs are actually infected with some form of malware. The prefix “mal” simply means bad or evil, as in “malicious.” It applies to the broad spectrum of viruses, worms, Trojans, and other types of spyware.
As the market leaders look to the deep-pocketed corporate and government markets that can afford services solutions, their consumer customers will undoubtedly benefit from upgrades made possible by research funded by industrial customers. But consumer upgrades are not automatic, so those customers will always be behind in the battle against hackers; forever vulnerable.